Roofing Contractor Marketing That Fills Your Schedule From Google
If a homeowner in your service area searches for a roofer today, Google decides who gets the call. Certified Online Solutions makes sure that call goes to you. We manage Google Search Ads and Local Services Ads for roofing companies, track every call, and report every week in plain language, so you can see exactly what your marketing produced.
No shared leads. No guessing. No long reports full of impressions and clicks that never turned into jobs.
- Google Search Ads & Local Services Ads, managed weekly
- Every call tracked and attributed to the ad that produced it
- Invalid LSA charges disputed. You only pay for real leads
- No long-term contract. Cancel anytime.
US-based and owner-led on every account. We answer the phone, and there is no overseas team.
Ask about roofing contractor marketing
Takes under a minute. We reply within one business day. Want the free look first? Request the audit.
The problem: good roofers lose jobs before the phone ever rings
Most roofing companies do not have a workmanship problem. They have a visibility problem.
When a roof leaks or a storm rolls through, homeowners do not shop around for days. They search on their phone, call one of the first companies Google shows them, and book whoever answers with confidence. If you are not in the Google Guaranteed box at the top, in the top ad positions, and in the map results right below, you are invisible at the exact moment a customer is ready to buy.
Shared lead platforms
Shared lead platforms sell the same lead to several roofers. You pay to race your competitors to the phone, and the homeowner hires whoever calls back first, not whoever roofs best.
DIY ad accounts waste budget quietly
Broad keywords, the wrong service areas, and calls that were never tracked mean money goes out with no clear record of what came back.
A website that does not convert
Even when a homeowner clicks, a slow page with no clear call button, no reviews up front, and no storm or repair-specific page loses them in seconds.
No one owns the follow-through
Disputing bad LSA charges, tightening keywords, and moving budget toward the jobs you actually want takes weekly attention. Without it, performance drifts.
Roofing company SEO and paid search are not separate projects. Together they are how a roofer stays in front of homeowners at every stage, from the emergency search today to the replacement search next season. That is the system we build and run for you.
What we manage for you
You run the crews. We run Google. Every part of the service below is included in the Full Marketing Suite, one flat monthly price.
Local Services Ads for roofers
We set up and manage your Google Guaranteed presence, the ads at the very top of search with the green checkmark homeowners trust. We handle service and area settings, budget, profile reviews, and lead disputes, so you are only paying for charged leads that fit your business.
Google Ads for roofers
Search campaigns built around the jobs you want most: roof replacement, roof repair, storm damage, gutters, and siding where it applies. Tight service-area targeting, negative keywords to cut waste, and ad copy written for homeowners who are ready to book, not browse.
Call tracking on every lead
Every call from your ads is recorded and attributed to the campaign, keyword, and ad that produced it. You will know which services and neighborhoods your best jobs come from, and so will we when we decide where to spend next.
Landing pages that convert
A focused page for each major service, built to load fast, show your reviews and photos, and make calling or requesting an estimate the obvious next step. This is also where roofing company SEO starts: clear service pages Google can rank and homeowners can trust.
Weekly reporting you can actually read
A short weekly report covering spend, charged leads, cost per lead, and the calls that came in. No dashboards you have to decode. If something underperforms, we say so and say what we are changing.
Ongoing SEO for roofing companies
As campaigns run, we use real call and keyword data to strengthen your service pages and target the searches your customers actually use. Paid results now, organic strength building underneath.
Results: a Pittsburgh roofing company
A roofing company in the Pittsburgh area came to us needing a steadier flow of jobs they could count on, not another shared-lead subscription. Under our management, their Local Services Ads now generate 30 or more charged leads in a typical week, at about $110 per charged lead.
Charged matters. With Local Services Ads, you do not pay for every click or every call. You pay for leads Google charges for, and we review and dispute charges that do not fit, such as spam, wrong services, or callers outside your area. That review work is part of why the cost per lead stays controlled instead of creeping up month after month.
Those leads sit alongside Google Search Ads for higher-value searches, full call tracking, and a weekly report the owners can read in minutes. The result is not a spike after a storm. It is a pipeline the company can staff and plan around.
Pricing, stated up front
$3,500 per month is the Full Marketing Suite, our complete marketing package. It covers your website, local SEO and Maps, Google Search Ads and Local Services Ads management, call tracking, landing pages, lead-charge review, and weekly reporting.
All ad spend is separate and is paid by you directly to Google. Your ad account, your card, your budget. We never mark up ad spend, and you keep full ownership of your accounts, your data, and your reviews if you ever leave.
That structure matters. Because we do not profit from how much you spend on ads, our only incentive is how well that spend performs.
- Full Marketing Suite: $3,500/month
- Ad spend: set by you, paid directly to Google
- No markup on ad spend, and no shared leads
- No long-term contract. Cancel anytime
See the pricing page for the full plan breakdown.
How it works
From first call to a pipeline of roofing jobs you can plan around.
Audit and fit call
We review your current Google presence, service area, reviews, and ad history, and tell you plainly whether we can improve it. If we are not a fit, we will say so.
Build
We set up or rebuild your Local Services Ads and Google Search Ads, install call tracking, and launch landing pages for your priority services. You approve your service area, services, and budget before anything goes live.
Launch and learn
Campaigns go live and the first calls are tracked from day one. The first weeks show which searches, services, and neighborhoods produce real jobs, and we tighten targeting around that data.
Optimize and report, every week
We dispute bad LSA charges, cut wasted keywords, shift budget toward what books jobs, and send your weekly report. You always know what you spent, what it produced, and what happens next.
Most accounts are live within two to three weeks of the first call, depending on Google’s background check and verification for the Google Guaranteed badge.
Roofing contractor marketing questions, answered
What is the difference between Local Services Ads and Google Search Ads?
Local Services Ads appear at the very top of Google with the Google Guaranteed badge, and you pay per charged lead rather than per click. Search Ads appear below them and you pay per click. Most roofers do best with both: LSAs for a steady flow of ready-to-call homeowners, and Search Ads to target specific high-value jobs, neighborhoods, and storm-related searches.
How much should I budget for ad spend?
It depends on your market, your service area, and how much work you want. We will recommend a starting budget on our first call based on real cost-per-lead data in your area, and you set the final number. Ad spend is paid by you directly to Google, and you can adjust it at any time.
How soon will I see leads?
Local Services Ads require Google’s verification and background check for the Google Guaranteed badge, which is the main variable. Once verified and live, leads typically begin within the first days of the campaign. Search Ads can go live sooner. Most clients are fully live within two to three weeks.
What counts as a charged LSA lead, and do you dispute bad charges?
A charged lead is a call or message through your LSA profile that Google bills you for, generally a genuine request for a service you offer in your area. Yes, we review charges and dispute leads that are spam, for services you do not offer, or outside your service area. That review is included in the Full Marketing Suite.
Do I own my ad accounts and data?
Yes. Your Google Ads account, your Local Services Ads profile, your call recordings, and your landing page data belong to your company. We manage them for you, and everything stays with you if you leave.
Is there a long-term contract?
No long-term contract is required to start. We earn the next month by reporting clearly on the last one. Pricing and scope for any additional services are agreed in writing before work begins.
Can you help if I have tried Google Ads before and it did not work?
Usually, yes. In most accounts we audit, the problem is fixable structure: broad keywords, untracked calls, the wrong service area, or budget spread across too many services. The audit on our first call will show you exactly what we found in your account, whether you hire us or not.
Do you work with roofers anywhere in the US?
Yes. We work with home-service contractors nationwide, fully remote, and your campaigns run wherever your service area is. Local Services Ads availability varies by market and trade, and we will confirm coverage for your area on the first call.
Talk to the owner, not a sales rep
I am Thomas, owner of Certified Online Solutions, a US-based small business. I work directly on every roofing account, and the weekly report you get comes from the person managing your campaigns.
If your crews could handle more of the right jobs, and you want to see what Google could actually produce for your company, I would be happy to discuss in more detail this week if you are interested. We will look at your market, your current presence, and honest lead costs before you spend anything.
See our roofing trade page for the website and Maps side, compare the Full Marketing Suite pricing, or check out our marketing for electrical contractors.